Mobile Friendly: How Strong was the Impact?

Who was affected by mobile friendly: The data

It’s still early days, but since 26th March 2015 (prior to the Mobile Friendly update) I have been collecting ranking and basic visibility data. The data itself concerns a few well known US and UK high-street brands (or otherwise well-known institutions):

American Airlines (
Boots the Chemist (
Dell Computing ( (Johns Hopkins University)
Primark (

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iCrossing Connect Blog Re-Post: Who was Affected by Google’s Mobile Friendly Update?

SEO Slideshare Shenanigans

Check out my recent Slideshare presentation:

SEO 2015 / Early 2016 Perspective & Strategy by James Allen / Studiumcirclus

Hope you enjoyed it! That’s all for now…

My Perspective on SEO for the 2015 / Early 2016 Period

How Could Google’s ‘Mobile Friendly’ Update Affect Tablet-Search?

Here’s a snippet from a post which I wrote for iCrossing’s “Connect” Blog:

Recently the Webmaster Central blog stated that on April 21st, Google will be expanding its use of ‘mobile friendliness‘ as a ranking signal. Google have directed webmasters to their Mobile Friendly Test tool and many have also been using PageSpeed Insights to drill down further into how their site might perform on a slower mobile-network connection (when compared with fibreoptic cable, etc).

Some people have been asking whether mobile friendly signals and site speed will also be important for Google’s tablet results. Information on Google’s tablet-specific results format (when set against mobile or desktop) seems to have arisen in 2011, first on Search Engine Land…

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iCrossing Connect Blog Re-Post: Will ‘Mobile Friendly’ Affect Tablet Search Results?