Mobile Friendly: How Strong was the Impact?

Who was affected by mobile friendly: The data

It’s still early days, but since 26th March 2015 (prior to the Mobile Friendly update) I have been collecting ranking and basic visibility data. The data itself concerns a few well known US and UK high-street brands (or otherwise well-known institutions):

American Airlines (
Boots the Chemist (
Dell Computing ( (Johns Hopkins University)
Primark (

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iCrossing Connect Blog Re-Post: Who was Affected by Google’s Mobile Friendly Update?