Industry Experience

 

 Overall Industry Experience: 6.3 years

History of Employment:

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Top-Click-Media-Ltd

Most Recent Employer: Top Click media: +44 845 095 6633

Role Type: Unlike my previous roles (full time), this was a 3-4 month contract placement

 Job Title: Senior (Technical) SEO Consultant / Acting Head of Technical SEO

Months Experience: 3-4

 Activity & Work: Here my role was simple, to bring ‘technical’ SEO and larger data to the company. This involved introducing high-end technical pieces such as SearchScape analysis, advanced de-duped backlink profile analysis with live-link checking, content gap analysis, high end technical SEO audits and extremely advanced keyword research.

I brought tools to the company which I am able to invest in through my networking in the SEO community, such as: Majestic SEO, SEMRush, Screaming Frog, Clever Gizmos Keyword Researcher Pro and many more. I transformed ‘hunch’ based keyword research into data-driven KWR which spanned thousands of keywords rather than just 50.

I also educated the entire SEO team on Excel (VLookup, pivot tables) and the merits of on-site / offsite crawling software. I ‘pitched-in’ on wider business strategy and helped others to learn how to format their client-facing documents more beautifully.

 

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Social Media Limited

Previous Employer: Social Media Ltd: +44 203 613 2181

 Job Title: Senior (Technical) SEO Consultant / Acting Head of SEO

 Years Experience: 0.5

 Activity & Work: I was helping to build the team up to meet enterprise-level SEO standards (which I have learned much about through my career). I was an SEO strategist, SEO analyst, manager, team leader and re-shaper all in one. I spent time tutoring the team on SEO best practice (industry-standard) whilst also delivering work, communicating with clients and feeding into critical strategic decisions. Since I was calling all the shots regarding SEO, I was basically the Head of SEO for the company. I was introduced this way once or twice in client meetings.

Duties:

SEO team management, task scheduling, departmental process formation, task scheduling, task creation, task & process innovation, scalable string-similarity comparison for “Content Duplication Matrix” documents, Production of Keyword Universe documents (taking and normalising keywords from many tools, the ‘ultimate’ in keyword research), On-page SEO, in-depth reporting (Analytics, Majestic SEO, OSE, SEO Spyglass, WebMeUp, SEO Power Suite) tracking SEO results, Analysis of SEO Data (Webmaster Tools + Google Analytics – occasionally AWStats), Writing SEO content (mostly Meta), Tool Building & Personal Development, Process Automation (Macro Recorders, etc), Excel Scraper Construction, Industry Research & Communications.

Specialities: Technical Audits (Screaming Frog, IIS Toolkit and Negative SEO Vulnerability Flaw Detection), Architectural Analysis, Tool Building (XPath / VBA Excel Crawlers – sometimes Regular Expressions are used), Python, Selenium, Scrapy, MySQL (limited), Macros, Macro Recorder Task Automation, Link Building Relationships (I no longer manage links – but I still have some connections especially in travel and fashion), Content Writing, Content Editing, On-Site Optimisation, Data Graphics / Creative Data Visualisation (Google Fusion Tables, Gephi, NodeXL), SEO-Design, SEO-Development (limited), Excel (Add-ins, VBA macros, complex cascading Formulate, VLookup, Pivot Tables etc), Photoshop, GIMP 2.0, Dreamweaver, Notepad++, FTP Clients (mostly FileZilla), CMS Familiarity (much more Magento experience now!), Illustrator, XHTML, CSS, PHP, Strong Written Communication, Blog Authoring, Mac & PC Literate,

 

 

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iCrossUK

Previous Employer: iCrossing UK: +44 2078 212 300

 Job Title: Senior (Technical) Natural Search Analyst

 Years Experience: 1.5

Duties:

On-page SEO, generating SEO-based reports (strong Excel skills), Further in-depth reporting (Analytics, Majestic SEO, OSE, AHRefs, WebMeUp, Linkdex, Gorkana) tracking SEO results (Linkdex), Analysis of SEO Data (Webmaster Tools + Google Analytics – occasionally AWStats), Writing SEO content (mostly Meta), Tool Building & Personal Development, Process Automation (Macro Recorders, etc), Excel Scraper Construction, Industry Research & Communications.

Specialities: Technical Audits (Screaming Frog, IIS Toolkit and Negative SEO Vulnerability Flaw Detection), Architectural Analysis, Tool Building (XPath / VBA Excel Crawlers – sometimes Regular Expressions were used), Python, Selenium, Scrapy, MySQL, Macros, Macro Recorder Task Automation, Link Building Relationships (I no longer managed links by this point – but I still had many connections), Content Writing, Content Editing, On-Site Optimisation, Data Graphics / Creative Data Representation, SEO-Design, Excel, Photoshop, Dreamweaver, Notepad++, FTP Clients, CMS Familiarity (further expanded), Illustrator, XHTML, CSS, PHP, Strong Written Communication, Blog Authoring, Mac & PC Literate,

 

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steak & 360i

Previous Employer: STEAK / 360i UK: +4420 7420 3501

 Job Title: SEO Executive

 Years Experience: 1.5

Duties:

On-page SEO, generating SEO-based reports (strong Excel skills), More in-depth reporting (Analytics, Majestic SEO, OSE, AHRefs, Linkdex) tracking SEO results (app.getSTAT), Analysis of SEO Data (Webmaster Tools + Google Analytics), Writing SEO content, Link building, Blogger Outreach & Communications etc.

Specialities: Technical Audits (Screaming Frog / IIS Toolkit), Architecture Analysis, Tool Building (XPath / VBA Excel Crawlers), Macros, Macro Recorder Task Automation, Link Building Relationships, Content Writing, Content Editing, On-Site Optimisation, Data Graphics / Creative Data Representation, SEO-Design, Excel, Photoshop, Dreamweaver, Notepad++, FTP Clients, CMS Familiarity, Illustrator, XHTML, CSS, PHP, Strong Written Communication, Blog Authoring, Mac & PC Literate,

 

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Previous Employer: Eazytiger Ltd: 0116 269 2699

 Job Title: Search Engineer / SEO Consultant

 Years Experience: 2.5

Duties:

On-page SEO, generating SEO-based reports (strong Excel skills), tracking SEO results, Analysis of SEO Data (Webmaster Tools + Google Analytics), Writing SEO content, Link building etc.

Specialities: Link Building, Content Writing, On-Site Optimisation, Graphic Design, Web Design, Excel, Photoshop, Dreamweaver, Illustrator, XHTML, CSS, PHP, Strong Written Communication, Blog Authoring, Meta Data & Page Title Optimisation, Mac & PC Literate,

 

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Brands / Accounts I’ve Worked On:

 

(These are accounts I have worked on across my career; they are often not current clients. Some may be from freelance work, others from agencies I have been employed at over the years)