Industry Experience

 

 Overall Industry Experience: 7 years

History of Employment:

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Top-Click-Media-Ltd

Most Recent Employer: Top Click media: +44 845 095 6633

Role Type: Unlike my previous roles (full time), this was a contract placement which then resulted in me being taken on full-time

 Job Title: Senior (Technical) SEO Consultant / Technical SEO Manager (I basically head up technical SEO for TopClick!)

 Years Experience: 1

 Activity & Work: Here my role was simple, to bring ‘technical’ SEO and larger data to the company. This involved introducing high-end technical pieces such as SearchScape analysis, advanced de-duped backlink profile analysis with live-link checking, content gap analysis, high end technical SEO audits and extremely advanced keyword research.

I brought tools to the company which I am able to invest in through my networking in the SEO community, such as: Majestic SEO, SEMRush, Screaming Frog, Clever Gizmos Keyword Researcher Pro and many more. I transformed ‘hunch’ based keyword research into data-driven KWR which spanned thousands of keywords rather than just 50.

I also educated the entire SEO team on Excel (VLookup, pivot tables) and the merits of on-site / offsite crawling software. I ‘pitched-in’ on wider business strategy and helped others to learn how to format their client-facing documents more beautifully.

Specialities: Technical Audits (Screaming Frog, IIS Toolkit and Negative SEO Vulnerability Flaw Detection), Architectural Analysis, Tool Building (XPath / VBA Excel Crawlers – sometimes Regular Expressions are used), Python, Selenium, Scrapy, MySQL (much more advanced now! I can pivot MySQL or Microsoft SQL databases into ODBC objects and then pull the data into Excel for awesome insights), Macros, Macro Recorder Task Automation, Link Building Relationships (I no longer manage links – but I still have some connections especially in travel and fashion), Content Writing, Content Editing, On-Site Optimisation, Data Graphics / Creative Data Visualisation (Google Fusion Tables, Gephi, NodeXL), SEO-Design, SEO-Development (limited), Excel (Add-ins, VBA macros, complex cascading Formulate, VLookup, Pivot Tables etc), Photoshop, GIMP 2.0, Dreamweaver, Notepad++, FTP Clients (mostly FileZilla), CMS Familiarity (much more Magento experience now!), Illustrator, XHTML, CSS, PHP, Strong Written Communication, Blog Authoring, Mac & PC Literate,

 

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Social Media Limited

Previous Employer: Social Media Ltd: +44 203 613 2181

 Job Title: Senior (Technical) SEO Consultant / Acting Head of SEO

 Years Experience: 0.5

 Activity & Work: I was helping to build the team up to meet enterprise-level SEO standards (which I have learned much about through my career). I was an SEO strategist, SEO analyst, manager, team leader and re-shaper all in one. I spent time tutoring the team on SEO best practice (industry-standard) whilst also delivering work, communicating with clients and feeding into critical strategic decisions. Since I was calling all the shots regarding SEO, I was basically the Head of SEO for the company. I was introduced this way once or twice in client meetings.

Duties:

SEO team management, task scheduling, departmental process formation, task scheduling, task creation, task & process innovation, scalable string-similarity comparison for “Content Duplication Matrix” documents, Production of Keyword Universe documents (taking and normalising keywords from many tools, the ‘ultimate’ in keyword research), On-page SEO, in-depth reporting (Analytics, Majestic SEO, OSE, SEO Spyglass, WebMeUp, SEO Power Suite) tracking SEO results, Analysis of SEO Data (Webmaster Tools + Google Analytics – occasionally AWStats), Writing SEO content (mostly Meta), Tool Building & Personal Development, Process Automation (Macro Recorders, etc), Excel Scraper Construction, Industry Research & Communications.

Specialities: Technical Audits (Screaming Frog, IIS Toolkit and Negative SEO Vulnerability Flaw Detection), Architectural Analysis, Tool Building (XPath / VBA Excel Crawlers – sometimes Regular Expressions are used), Python, Selenium, Scrapy, MySQL (limited), Macros, Macro Recorder Task Automation, Link Building Relationships (I no longer manage links – but I still have some connections especially in travel and fashion), Content Writing, Content Editing, On-Site Optimisation, Data Graphics / Creative Data Visualisation (Google Fusion Tables, Gephi, NodeXL), SEO-Design, SEO-Development (limited), Excel (Add-ins, VBA macros, complex cascading Formulate, VLookup, Pivot Tables etc), Photoshop, GIMP 2.0, Dreamweaver, Notepad++, FTP Clients (mostly FileZilla), CMS Familiarity (much more Magento experience now!), Illustrator, XHTML, CSS, PHP, Strong Written Communication, Blog Authoring, Mac & PC Literate,

 

 

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iCrossUK

Previous Employer: iCrossing UK: +44 2078 212 300

 Job Title: Senior (Technical) Natural Search Analyst

 Years Experience: 1.5

Duties:

On-page SEO, generating SEO-based reports (strong Excel skills), Further in-depth reporting (Analytics, Majestic SEO, OSE, AHRefs, WebMeUp, Linkdex, Gorkana) tracking SEO results (Linkdex), Analysis of SEO Data (Webmaster Tools + Google Analytics – occasionally AWStats), Writing SEO content (mostly Meta), Tool Building & Personal Development, Process Automation (Macro Recorders, etc), Excel Scraper Construction, Industry Research & Communications.

Specialities: Technical Audits (Screaming Frog, IIS Toolkit and Negative SEO Vulnerability Flaw Detection), Architectural Analysis, Tool Building (XPath / VBA Excel Crawlers – sometimes Regular Expressions were used), Python, Selenium, Scrapy, MySQL, Macros, Macro Recorder Task Automation, Link Building Relationships (I no longer managed links by this point – but I still had many connections), Content Writing, Content Editing, On-Site Optimisation, Data Graphics / Creative Data Representation, SEO-Design, Excel, Photoshop, Dreamweaver, Notepad++, FTP Clients, CMS Familiarity (further expanded), Illustrator, XHTML, CSS, PHP, Strong Written Communication, Blog Authoring, Mac & PC Literate,

 

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steak & 360i

Previous Employer: STEAK / 360i UK: +4420 7420 3501

 Job Title: SEO Executive

 Years Experience: 1.5

Duties:

On-page SEO, generating SEO-based reports (strong Excel skills), More in-depth reporting (Analytics, Majestic SEO, OSE, AHRefs, Linkdex) tracking SEO results (app.getSTAT), Analysis of SEO Data (Webmaster Tools + Google Analytics), Writing SEO content, Link building, Blogger Outreach & Communications etc.

Specialities: Technical Audits (Screaming Frog / IIS Toolkit), Architecture Analysis, Tool Building (XPath / VBA Excel Crawlers), Macros, Macro Recorder Task Automation, Link Building Relationships, Content Writing, Content Editing, On-Site Optimisation, Data Graphics / Creative Data Representation, SEO-Design, Excel, Photoshop, Dreamweaver, Notepad++, FTP Clients, CMS Familiarity, Illustrator, XHTML, CSS, PHP, Strong Written Communication, Blog Authoring, Mac & PC Literate,

 

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Previous Employer: Eazytiger Ltd: 0116 269 2699

 Job Title: Search Engineer / SEO Consultant

 Years Experience: 2.5

Duties:

On-page SEO, generating SEO-based reports (strong Excel skills), tracking SEO results, Analysis of SEO Data (Webmaster Tools + Google Analytics), Writing SEO content, Link building etc.

Specialities: Link Building, Content Writing, On-Site Optimisation, Graphic Design, Web Design, Excel, Photoshop, Dreamweaver, Illustrator, XHTML, CSS, PHP, Strong Written Communication, Blog Authoring, Meta Data & Page Title Optimisation, Mac & PC Literate,

 

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Brands / Accounts I’ve Worked On:

 

(These are accounts I have worked on across my career; they are often not current clients. Some may be from freelance work, others from agencies I have been employed at over the years)